Chelsea Brennan: Show Up Like It’s a 6-Figure Launch
Today we’ll be chatting with a very successful online entrepreneur, Chelsea Brennan.
Chelsea is the founder of Smart Money Mamas and the annual online summit, Mamas Talk Money. An ex-hedge fund manager turned financial educator, she helps moms connect with all aspects of their money in a way that lets them overcome emotional blocks.
Chelsea’s focus is on helping women identify what they most want and creating healthy money habits to achieve their goals while modeling positive money relationships for the next generation.
Smart Money Mamas is changing the way we talk about money so that more women can see money management as a true form of self-care.
Fun fact: Chelsea met her husband on Craigslist, and they were roommates for six months before they started dating – super fun “how I met your mother” story!
Why should YOU tune-in?
Would you choose to leave a career that paid over $500,000 a year? That would be crazy, right? Chelsea did it. But why?… Find out on this episode of Horkey HQ!
- Pregnancy one in a million
- Choosing to give up $500,000 a year to work online
- Money identity
- Contingency plans
- The Golden Handcuffs
- Developing products and tools out of need
- How to effectively pitch affiliates
- Growing an email list
- Product outreach, pricing and bonuses
- Virtual summits
- Money management IS self-care
1:24 – About Chelsea’s marriage
2:32 – Where she’s from
3:00 – Explaining to friends and family what exactly you do for a living
4:50 – Transitioning from hedge funds to online business
12:16 – How were you so confident that you’d be able to earn an income online?
14:01 – Contingency plans
16:24 – The Emergency Binder: Chelsea’s first monetized product
20:44 – How has your product launch gone since the start?
23:39 – Product launch wins and lessons
27:57 – New product prices and getting people to purchase
29:04 – All about the Mamas Talk Money Summit
38:24 – How did you get these incredible speakers to participate in the summit?
40:39 – Is this event only for women or parents? Why should people sign up?
43:26 – Money mindset
46:09 – Chelsea’s one piece of advice
