Laura Briggs: Impact Over Revenue
Today we’ll be chatting with a very successful online business owner, Laura Briggs.
Laura is the author of THREE books with Entrepreneur Press, including the award-winning How to Start Your Own Freelance Writing Business. She’s delivered TWO TEDx talks on how freelancing is changing the economy and workforce and is also the volunteer executive director for Operation Freelance, a 501(c)3 nonprofit dedicated to helping military spouses and veterans break into freelancing.
Fun fact: Laura’s been tap dancing for 30+ years and is pretty good at it!
Why should YOU tune-in?
Laura went from an inner-city school teacher to “accidentally” starting her own online business. Her freelance business opened doors to tons of other opportunities including a $50,000 project and working with one of her favorite authors.
Be sure to drop by this week’s episode to find out how Laura went from middle school teacher to accomplishing things she never dreamed would be possible.
By the way, she’s got TONS of actionable advice for you!
- The life of an entrepreneur
- Freelancing full-time vs. part-time
- Working with difficult clients
- Amazon and Facebook ads
- When it’s a good time to run Facebook ads
- The pandemic and business
- Crossing over to the “freelance side”
- Struggles as a freelancer
- Misconceptions of working online
1:24 – Laura does “something” online
2:37 – Entrepreneurs always have a lot going on
3:48 – What it was like to offer services full-time as a freelancer
5:42 – Being bored is not a good thing – learning new skills
6:52 – Providing Amazon ads as a service
9:00 – PITA clients
10:28 – The difference between Facebook and Amazon ads
11:52 – Should I run Facebook Ads for my services?
13:22 – If you had $300 to market your new business, how would you use it?
16:38 – A good conversion goal, particularly with Facebook ads
18:27 – What came first in Laura’s business
19:47 – Laura’s income and how COVID has affected this
20:40 – Schooling during COVID
22:20 – Teachers crossing over or transitioning into the freelance marketplace
24:59 – Struggles
26:58 – Does all of this freedom and flexibility attribute to irresponsibility?
33:21 – Big wins
36:19 – A huge shift in the last year
39:34 – The one piece of advice Laura wants to leave you with
- Laura’s website
- Laura’s LinkedIn
- Laura’s Instagram
- SEO Writing Q&A
- The Big Leap (book we talked about)
- How to Start Your Own Freelance Writing Business (Laura’s book)
